Sales are down, so we need to cut prices right? Not necessarily. The truth illustrated in the video below shows that price cutting is almost never the way to grow profits.
The video shows that, at a 35% profit margin, a 10% price cut means you must increase sales by 40% just to stay even. Hard to believe? Take a look below.
E-mail us if you’d like a free analysis of your own business pricing structure.
He is also a founding Board Member and Finance Director of the Fayette Pregnancy Resource Center and serves on the Board of the National Equal Rights Institute.
Latest posts by David Conley (see all)
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We destroy another tax myth with facts- March 20, 2019
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Our cheat sheet guide to tax reform- March 16, 2019
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Bracket can be in the eye of the beholder- March 10, 2019