Sales are down, so we need to cut prices right? Not necessarily. The truth illustrated in the video below shows that price cutting is almost never the way to grow profits.
The video shows that, at a 35% profit margin, a 10% price cut means you must increase sales by 40% just to stay even. Hard to believe? Take a look below.
E-mail us if you’d like a free analysis of your own business pricing structure.
He is also a founding Board Member and Finance Director of the Fayette Pregnancy Resource Center and serves on the Board of the National Equal Rights Institute.
Latest posts by David Conley (see all)
- The biggest no-brainer for 2019 tax planning:
It's never too early to start saving 2019 taxes- January 16, 2019
- What a difference a name makes!:
Are you a dealer or investor? Here's how to tell the difference!- January 10, 2019
- Is it too late to accrue a bonus for last year?:
Not if done correctly- January 9, 2019